Answer: Themes in Signals and NEXT are not automatically synchronized. You have to manually update themes in NEXT and in Signals if you want the change to take place in both apps.
Organizations typically set up 10-20 themes for which they want users to post Signals. Each theme normally represents a strategic objective on which the organization wants to innovate.
The NEXT app has well a concept of "Themes". Although the themes in NEXT are often similar to the themes in Signals, they are not automatically synchronized. This gives you more flexibility on how to structure innovation in your organization.
It allows for use cases like:
- Multiple Signals themes are related to one NEXT theme: You have a general Sustainability theme in your company (NEXT) but set up a Signals instance for each of your customers, each with a Sustainability theme.
- NEXT only themes: Broad open themes work very well on Signals (e.g. "Sustainability"). Yet, you might not expose sensitive themes or very specific themes ("Regulatory changes for Accounts 2030") to all your employees on Signals.
- Different theme owners: NEXT theme are typically owned by the business sponsor of the specific theme. In contrast, you might opt to assign a community manager as owner of the Signal theme who can intensively interact with the community.