A Sponsor is an individual who “owns” a project brief. In a way, a sponsor is the CEO of a project. He or she usually has money that depends on your project’s outcome, so its success is very important to them. A sponsor won’t be present through the entire innovation process, but they can review its progress and start discussion between participants, with hopes of discovering new ideas. At the end of the project, the sponsor will decide if they wish to move forward with the solution created by your team.